Mac OS

This is old news already, but it's a follow-up to an earlier post, How not to spend $300 million. That overview of Microsoft's $300 million "marketing rehab" noted the company's "I'm a PC" campaign, which challenges Apple's "I'm a Mac/I'm a PC" ads. While "I'm a PC" doesn't seem an overtly bad marketing idea, observers have questioned the wisdom of playing follower to a competitor's lead – and wags laughed to discover that the "I'm a PC" ads were made with Macs. 

MS could probably live with those complaints. But Apple itself saw "I'm a PC" – and the rest of the "rehab" – as a big, fat softball aching to be smacked out of the park. Without directly pointing to the "I'm a PC" campaign itself, it released new ads that swung for the fences. Here they are, with a little commentary in case you need to explain the ads to Grandma:
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