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Zune is yet another perfect example of Microsoft's inability for innovation. As it did with previous products, Microsoft copied Apple iPod's unique click wheel look, but similarly, lacked the vision for a clear and useful implementation. Zune is and will be a total failure on Microsoft's part. Apple's forging of partnerships with automobiles and now the airline industry will position it to be the leader and the ubiquitous provider of digital media entertainment in 2007. ZUNE lacks total innovation, does not nearly offer the breadth of songs, movies, TV shows, audiobooks, etc, that Apple does, and simply cannot compete with the iPod. Although competition is healthy in any market, Microsoft is not the ideal player poised to be the "iPod killer" as it is purporting itself to be. And if you don't agree with me, just look at history: Microsoft has failed with its MSN garbage IM Service - no match for AOL IM, its horrible MSN email and web portal system - no match for Google (a recent entry into the market), and its struggling xbox service. Sure, Microsoft has money, but they simply cannot continue to funnel money as a threat to true and genuine innovation pioneered by first movers like Apple and Google. Microsoft's hey day is over, and Zune's day will be over even sooner.