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If by "hits" you mean "savage maulings". Oy vey, the Zune story is quickly morphing from "heh heh, let's see whether this puppy can fly" to "oh, the humanity" (that's a Hindenburg reference, by the way, for any MS employees reading). The fun is leaking right out of this.

More historic newsreel footage of the disaster-in-progress:

Zune: The iPod Killer Morphs Into iPod Victim

Actually, the stunned iPod is saying, "I didn't do nuthin'! He was dead when I got here!"
http://news.portalit.net/fullnews_Zune:-The-iPod-Killer-Morphs-Into-iPod...

Demand for iPod boosts Apple

With additional notes on Zune sales. In the – what, two? – days since the story appeared, Zune's dropped completely off of Amazon's top 100 electronics products.
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B06EC7143%2D6E72...

Zune Reinforces Microsoft's Dorky Image

It's called "backfiring". It's funny when it's someone else...
http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=18&entry_id=11298

It's Official: Teens Dis Zune

Related to the above. I guess Zune is, like, grody or something. (What? They don't say that any more? Oh. Maybe soon we'll start hearing, "Gross, Tyler, you are, like, so zuney.")
http://www.ipodobserver.com/story/29342

Zune, Creative Commons Don't Mix

This sleeper of an issue is potentially far more damaging to the Zune than the usual trumpeted problems. The Zune's way-overeager DRM rolls right over artists' free-use licenses, which have nothing to do with the online purchasing and music labels that appropriate DRM (with justification) is meant to address. There may be ways for MS to solve this; until then, it's a loogie in the face of customers who simply want to handle their own original content as they please.
http://www.wired.com/news/columns/0,72172-0.html?tw=wn_index_3