If Bill Gates had a nickel for every time Windows crashed... Oh wait! He does!
All ready for your Windows 7 Launch Party? MS is running a campaign to move the "launch party" concept from the streets and stores (where the wistful sound of chirping crickets provided an awkward backdrop to Vista birthday bashes) and into your living room. You'll invite your friends (whom we hope will have the tact to leave their MacBooks at home), and you'll show off Windows 7 features under your choice of festive themes: PhotoPalooza, Media Mania, Setting Up With Ease, or Family Friendly Fun. (Interestingly, Launch House Party planning is handled by Houseparty.com, not MS; the latter seems to mention the parties only on internal forum pages like this one.)
Could be fun, given the right people. Not people like the ones in the send-up video below! It's a great spoof. Check out the painfully stilted dialogue, the scripted jokes, the cheesy mock-reality shaky camera. You gotta love the sarcastic twisting of marketing copy into "natural" conversational banter: "When everyone was settled, I led an overview of my favorite Windows 7 features!" "I showed the guests Windows-dot-com-slash-help, and it's a great site for people to get more information!" "Windows 7 is all about the computer user!" All hammily acted by a carefully selected, ad agency-approved lineup of gender-, ethnically-, and age-diverse "friends" who are thrilled by Win...
Huh? You say I was misunderstanding this video all along? It's not a spoof, it's the real Windows 7 Launch Party promo for prepping party hosts? Oh my. I can just imagine what Internet wags would do to a helpless piece of meat like this. Which would explain why MS and/or Houseparty.com have wisely disabled commenting on YouTube...
Oh well, in terms of professionalism it fits right in with all recent MS ad campaigns. Enjoy!


Comments
Post new comment